While Shorts do cater to mobile users thanks to the vertical aspect ratio, they can be viewed by anyone using YouTube on desktop as well, and remain on a channel indefinitely. This is opposed to YouTube Stories, mobile-only content that disappears from a creator’s channel after a week.

Shorts are visible anywhere standard YouTube videos can be seen. One of the great things about YouTube Shorts is that they are easy for viewers to find. YouTube is intent on pushing this new feature, which is something you can and should take advantage of as it is the newest player on the short video market and has the potential to become the next ‘it’ platform of 2022. Although both formats are supported it is recommended you use the vertical 9:16 video aspect ratio. YouTube Shorts can be viewed on desktop and mobile but must be uploaded in a vertical or square aspect ratio.

Limited to 60 seconds, YouTube Shorts are meant to be enjoyed anytime, anywhere. YouTube Shorts is a new feature that YouTube rolled out worldwide. Read on to learn why YouTube shorts deserve your attention, and how you can leverage them to grow your YouTube channel and engage with your audience in 2022. We’re going to take a look at YouTube’s hottest new content format. First available in India in late 2020, this new YouTube feature is finally rolling out to users all over the world. As content creators and marketers, we’re always looking for new ways to expand our online reach.Įnter YouTube Shorts, an exciting new TikTok-like format that gives creators on the world’s most popular video platform a new way to connect with their audience.

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